Maximizing Client Testimonials for your Personal Injury Practice
Client testimonials provide one of the best service validations for personal injury practices. However, most personal injury attorneys will not contact a client or send them a request for recommendation unless they are creating or updating their practice website. In most instances, satisfied or happy clients are only too willing to provide the personal injury attorney with a recommendation or testimonial. In addition to serving as excellent image enhancers for your personal injury practice, client testimonials can be excellent ice breakers when reaching out to your target audience.
There is no such thing as Bad Testimonials
Most clients will decide to consult with or evaluate their attorneys based on the kind of service they receive and on how they are treated first; the kind of legal skills the personal injury attorney possesses is of course the second criteria. However, this can lead the clients to provide testimonials that are packed with superlatives, which definitely praise the attorney to the skies, but carry very little substance. The end result is that the testimonials can sound vague or even leave an impression on the reader that the testimonials were made up. Having said this, remember, there are no bad testimonials; they are just poorly written stories with respect to substance.
Provide your clients with Testimonial Guidelines
A great testimonial will focus on the service aspect while also containing a detail of the outcome. However, most personal injury attorneys make the mistake of not providing their clients with testimonial guidelines. If you are trying to obtain a client recommendation or a testimonial, you could impress on the client that he has the option to not use his name or give out too many personal details. In fact, ethical rules in certain jurisdictions prohibit the use of a person’s name. Alternatively, you could also guide clients on how they can recount events to provide a more holistic read. It really does not matter if a particular testimonial is specifically attributed or not; even anonymous testimonials can impact the reader if they hold a story detailing the client’s experience with the practice.
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