Your tax and bankruptcy law website has the potential to become your most important marketing asset that actually brings clients to your law firm. A recent WhatUsersDo report revealed that more than 60 percent of brand owners believe their websites are either average or below par. Developing a successful website is a highly creative task, which involves understanding the pulse of the target audience and giving them exactly what they are looking for.
While a tax and bankruptcy lawyer website must be search engine friendly, but the content must be written for real people who are seeking relevant information about various tax and bankruptcy laws of the state. One of the cardinal mistakes many website developers make is that they create an excellent homepage, but largely ignore the other pages. It is crucial to avoid this mistake and treat every landing page of the website as equally valuable.
A website that is mobile phone compatible is a necessity today. A growing number of Internet users are accessing websites through their mobile devices, and 73 percent of them report that they have encountered websites that were either too slow or incompatible for loading on a mobile device. A mobile friendly website also improves the SEO value of your tax and bankruptcy law site because search engines will attach greater weight to it.
The website content must be dynamic, original and useful for your potential clients. You can create a blog that is regularly updated to attract repeat visits from your target audience. Some tax and bankruptcy lawyer marketing experts suggest creating an online newsroom on the website that provides the latest news and articles related to tax and bankruptcy laws. The website must also be integrated with social media networks in order to create more exposure and generate good links from a bankruptcy law SEO perspective.
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